Swiffer dusters and mops

Swiffer is a prominent brand of cleaning products that revolutionized household maintenance through its disposable cleaning pads and dusting systems. Introduced by Procter & Gamble (P&G) in 1999, the brand was built on the 'razor and blades' business model, where the handles are sold once, and consumers continue to purchase proprietary refill pads and solutions.

While the brand originated in the United States, its manufacturing operations are global to meet international demand. Many of the textile and plastic components are produced in the United States, Canada, and China, while chemical cleaning solutions like those for the WetJet are often manufactured in P&G facilities across North America and Europe.

Swiffer remains a wholly owned subsidiary of Procter & Gamble, an American multinational consumer goods corporation. Since its launch, Swiffer has expanded its product line to include the Sweeper, WetJet, PowerMop, and specialized pet-friendly cleaning tools, maintaining its position as a market leader in the quick-clean category.