Mabel's Rosquitas cookies

Mabel's is a iconic Bolivian brand of snacks and cookies, originally established by the company Industrias Alimenticias Fagal S.R.L. in Santa Cruz de la Sierra. Known for a wide variety of baked products including 'Rosquitas' and sandwich cookies, the brand has become a household name in Bolivia and neighboring regions.

In the late 2000s, the brand was acquired by Nestlé, the Swiss multinational food and beverage giant. Today, Nestlé continues to operate the brand through its local subsidiary, ensuring that while the recipes remain tied to their Bolivian roots, the production and distribution benefit from global quality standards. Most manufacturing takes place in Bolivia to serve the local and export markets.