Escudo Beer

Escudo is one of the most iconic and traditional beer brands in Chile, known for its strong character and deep connection to Chilean national identity. Originally launched in 1942, the brand has grown into a market leader by focusing on its heritage and the robustness of its flavor profile, specifically catering to the 'Escudo' name, which refers to the national coat of arms.

The production of Escudo is centered in Chile, where it is brewed using local ingredients and large-scale manufacturing processes. Over the decades, it has evolved from a local specialty into a mainstream staple found throughout the country and exported to various regional markets.

Ownership of the brand rests with Compañía de las Cervecerías Unidas (CCU), the largest beverage company in Chile. CCU is a diversified conglomerate with heavy influence in the southern cone of South America and is itself a joint venture between the Chilean Quiñenco group and the Dutch brewing giant Heineken N.V. This partnership ensures that Escudo benefits from world-class brewing technology and extensive distribution networks while maintaining its deep-rooted Chilean branding.