Fresh Courage Peppermint

Fresh Courage is a private label brand primarily associated with Edeka, one of Germany's largest supermarket corporations. Despite the 'Traditional English Style' branding on the packaging, which refers to the recipe style of the peppermint lozenges, the product is an own-brand item developed for the German retail market.

The mints are manufactured in Germany to meet the quality standards and price points of Edeka's confectionery range. As a private label, ownership lies directly with Edeka Zentrale Stiftung & Co. KG, headquartered in Hamburg. This allows the retailer to offer a specialty-style candy—extra strong peppermint—while maintaining control over the supply chain and production within the European market.