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Mario Collina is a private label brand primarily associated with the German discount retailer Penny (owned by Rewe Group). The brand focuses on providing Italian wine varietals to the European market. This specific Pinot Grigio carries the 'Delle Venezie DOC' designation, which signifies it is produced in the northeastern regions of Italy, including Veneto, Friuli-Venezia Giulia, and Trentino.
While the brand 'Mario Collina' was created for retail distribution by the Rewe Group, the wine itself is sourced from Italian vineyards and bottled in Italy by contract wineries. The brand is part of the corporate portfolio of the Rewe Group, one of Germany's leading trade and tourism organizations.
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