Made O'Meter
Discover where a brand or product originates
Rexona is a global brand of antiperspirant and deodorant products that originated in Australia in 1908. It was developed by Mrs. Alice Sheffer, the wife of SF Sheffer, who founded the Sheldon Drug Company. The product was created to provide a personal hygiene solution that was both effective and easy to use. Today, Rexona is recognized by its iconic 'tick' logo and is marketed under various names worldwide, such as Sure in the United Kingdom and Ireland, Degree in North America, and Rexena in Japan.
The manufacturing of Rexona products occurs across multiple countries to serve its massive global market. Key production facilities are located in regions including Europe, Latin America, and Southeast Asia. The brand is currently owned by Unilever, one of the world's largest consumer goods companies. Unilever acquired the brand's original parent company decades ago and has since expanded Rexona into a market leader in the hygiene sector through continuous innovation in sweat-protection technology.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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