McVitie's Homewheat

McVitie's Homewheat is a classic wholemeal biscuit, part of the iconic McVitie's range known for its high fiber content and distinct grainy texture. Originally introduced as a more rustic alternative to the Digestive biscuit, it has remained a staple in British households for decades.

The manufacturing of these biscuits is primarily centered in the United Kingdom, specifically at the historic United Biscuits factories. Over the years, the brand has expanded its global footprint through exports, but the core production remains tied to its British heritage.

Ownership of the brand has transitioned through several major food conglomerates. Since 2014, McVitie's has been under the ultimate ownership of pladis, a global biscuit and confectionery company. pladis was formed by the Turkish group Yıldız Holding, which consolidated several legendary brands, including Godiva and Ulker, under one corporate umbrella headquartered in London.