Downy fabric softener

Downy, known as Lenor in many parts of Europe and Asia, is one of the world's most recognizable liquid fabric softener brands. It was first launched in the United States in the early 1960s, revolutionizing the laundry category by introducing a specialized liquid to soften clothes and leave behind a long-lasting fragrance. Over the decades, the product line has expanded to include laundry scent boosters, dryer sheets, and wrinkle-releaser sprays.

The manufacturing of Downy takes place in numerous facilities globally to serve local markets efficiently. In North America, production is centered in several states across the USA, while regional versions of the product are manufactured in Mexico, Thailand, and various European countries. Currently, the brand is owned and managed by Procter & Gamble (P&G), a global consumer goods powerhouse that has maintained control over the brand since its inception. P&G continues to invest in the brand's development, focusing on sustainable packaging and scent technology to maintain its leading position in the global home care market.