Proraso Shaving Cream

Proraso is a cornerstone of Italian grooming culture, renowned for its classic formulas and refreshing scents. Founded in the early 20th century, the brand gained international acclaim for its pre and after-shave creams, which revolutionized the shaving experience for men by focusing on natural ingredients and skin protection.

Today, the brand remains committed to its heritage, with all manufacturing taking place in Italy to ensure the highest quality standards. It has evolved from a local barber secret to a global icon in the traditional wet shaving community.

The brand is owned and operated by Ludovico Martelli S.p.A., a family-run company that has successfully modernised the brand while preserving its vintage appeal. Their stewardship ensures that Proraso continues to lead the market in premium grooming products while staying true to its Florentine roots.