MailerLite Email Marketing Software

MailerLite is a prominent digital marketing platform originally founded in 2010 by Eimantas Norkūnas in Vilnius, Lithuania. The brand was established to provide small and medium-sized businesses with a simple, user-friendly alternative to complex email marketing tools. Its business model focused on ease of use and clean design, which propelled it into the global market, serving over a million clients worldwide.

Technically, the product is 'manufactured' or hosted across international cloud infrastructure, primarily within the European Union and the United States, to ensure compliance with global data privacy regulations like GDPR. The software development and maintenance are handled by a distributed team of engineers and designers.

In early 2022, MailerLite was acquired by the Polish marketing technology group Vercom (Vercom S.A.). This strategic acquisition aimed to create a major European force in the Communications Platform as a Service (CPaaS) sector. While the brand continues to operate with its original identity and core team, it is now an integral part of Vercom's expanding global portfolio of communication services.