Rituals The Ritual of Yozakura Foaming Shower Gel

Rituals is a luxury lifestyle brand founded in Amsterdam, Netherlands, in 2000 by Raymond Cloosterman. The brand focuses on transforming everyday routines into meaningful moments through premium bath, body, and home fragrance products. The Ritual of Yozakura line, featuring black rice and Yoshino cherry, is inspired by the Japanese tradition of viewing cherry blossoms at night.

While the brand is rooted in Dutch heritage, Rituals products are manufactured across several European countries, including Germany, the Netherlands, and France, to maintain high quality and sustainability standards. The company operates as a B Corp, emphasizing social and environmental performance. It remains under the ownership of Rituals Cosmetics Enterprise B.V., headquarted in Amsterdam.