Boing! Guava Juice Drink

Boing! is a flagship beverage brand produced by the Mexican cooperative Cooperativa Pascual. It is highly recognized for its glass packaging and the use of natural fruit pulp. The brand has a significant historical footprint in Mexico, particularly following a major worker-led labor movement in the 1980s that transformed the original company into a cooperative.

The drink shown is the Guava (Guayaba) variety, which contains 12% fruit pulp. This product is primarily manufactured in Mexico at various Pascual plants, such as those in Tizayuca and San Juan del Río. While it is exported to international markets like the United States to serve the nostalgia market, its production remains rooted in Mexican agricultural supply chains and labor practices.

Ownership of the brand belongs entirely to the Sociedad Cooperativa Trabajadores de Pascual S.C.L. This structure is unique in the beverage industry, as it is owned and operated by its workers rather than a traditional corporate conglomerate. This cooperative model has allowed the brand to remain independent and maintain its traditional recipes and cultural identity within the North American market.