Nutella Plant-Based hazelnut cocoa spread

Nutella Plant-Based is a vegan-friendly version of the iconic hazelnut and cocoa spread, launched by the Italian confectionery giant Ferrero. This new recipe replaces milk with chickpeas and rice syrup to maintain the classic creamy texture while catering to the growing plant-based market. Developed to mark the brand's 60th anniversary, it represents a significant innovation for one of the world's most recognizable food labels.

The global brand originated in Alba, Piedmont, Italy, in the 1960s, evolving from a cocoa paste created by Pietro Ferrero. Today, Ferrero remains a family-owned multinational firm, maintaining its headquarters in Luxembourg for administrative purposes while keeping its heart and manufacturing core in Italy. The production of the Plant-Based variant is primarily centered in Sant'Angelo dei Lombardi, Italy, ensuring the quality and heritage associated with the Ferrero name.