Clever Korn

Clever Korn is a budget-friendly spirit belonging to the 'Clever' private label brand. This brand was specifically established for the Austrian market to provide high-quality staple products at competitive prices.

The product is primarily manufactured in Austria, adhering to central European distillation standards. While the grain may be sourced from various regions, the processing and bottling occur within the domestic infrastructure of the retail group's supply chain.

Ownership of the Clever brand lies with REWE International AG, a major player in the European retail sector. REWE Group, headquartered in Germany, manages Clever as its primary discount brand in Austria through its subsidiaries like BILLA and MERKUR (BILLA PLUS). This ensures that while the brand has a strong Austrian identity and local manufacturing presence, it is backed by the extensive logistical and financial resources of a German multinational cooperative.