WWF Our Earth Matters Notebook

This product is a licensed spiral notebook featuring the 'Our Earth Matters' design and the logo of the World Wide Fund for Nature (WWF). WWF is one of the world's largest conservation organizations, founded in 1961 in Switzerland.

Rather than manufacturing stationary directly, WWF licenses its brand to various global and local partners who produce items using eco-friendly materials such as recycled paper and soy-based inks to align with the organization's mission. Manufacturing for these licensed goods typically occurs in China or local industrial hubs like Turkey or India, depending on the specific distributor. The ownership remains under the international umbrella of the WWF, which operates as a non-profit foundation headquartered in Gland, Switzerland.