Unconventional Burger

Unconventional is a high-growth plant-based meat alternative brand that has gained significant popularity for its 'Unconventional Burger.' The brand was developed in Italy with a focus on creating vegan products that closely mimic the taste and texture of traditional meat. It is a prime example of the innovative Italian food-tech sector adapting to global dietary shifts towards plant-based diets.

The brand is manufactured exclusively in Italy by Granarolo, ensuring high-quality European production standards. Its success is rooted in the combination of traditional Italian culinary expertise with modern sustainable food solutions. Since its launch, the brand has expanded its range from burgers to alternative sausages and fillets, becoming a leader in the EMEA plant-based market.