Allro laundry detergent

Brand History and Evolution

Allro is a well-established Israeli brand specializing in laundry solutions, particularly known for its laundry detergents and fabric softeners. It was originally developed to cater to the domestic market, focusing on providing high-quality cleaning agents that are effective under local water conditions.

Manufacturing and Ownership

The brand is manufactured and owned by Sano Bruno's Enterprises Ltd., Israel's leading manufacturer of non-food items including cleaning products, toiletries, and paper products. While the primary production facility is located in Israel, the company exports its products extensively. Sano is a publicly traded company on the Tel Aviv Stock Exchange and remains under the leadership of the Bruno family, maintaining its status as a cornerstone of the Israeli industrial sector.