Unconventional plant-based meat substitutes

Unconventional is an innovative food brand specializing in plant-based meat alternatives, designed to offer textures and flavors similar to traditional meat products while using 100% vegan ingredients. The brand has gained significant recognition in the plant-based sector, particularly for its gourmet frozen burgers and meatless sausages.

Founded in Italy, the brand is part of the Granarolo Group, one of the most prominent Italian food companies. This strategic positioning allows Unconventional to leverage high-quality Italian food production standards and wide distribution networks. The products are primarily manufactured in Italy, catering to both domestic and international markets seeking sustainable protein alternatives.

As of the 2020s, Unconventional remains a flagship brand for Granarolo S.p.A. as segments of the food industry shift toward plant-forward diets. The ultimate owner company, Granarolo, is headquartered in Bologna, Italy, and continues to invest in the brand's expansion across Europe.