Didriksons outdoor clothing

Didriksons is a Swedish heritage brand specializing in functional, waterproof, and windproof outdoor clothing. Founded in 1913 by Julius and Hanna Didrikson in Grundsund, Sweden, the company initially focused on creating protective workwear for local fishermen to endure the harsh conditions of the North Sea.

Over the decades, Didriksons transitioned from industrial workwear to a lifestyle brand, becoming famous for its 'Storm System' technology. Today, it is one of Scandinavia's leading brands for jackets and rainwear for adults and children. While the brand is deeply rooted in Swedish design and heritage, manufacturing is primarily outsourced to specialized textile facilities in Asia, including China and Vietnam, to maintain technical standards.

The brand is currently owned by the investment firm Adelis Equity Partners, which acquired a majority stake to support its international expansion. The company continues to operate with its main headquarters located in Borås, Sweden, maintaining its identity as a sustainable and durable Nordic outdoor brand.