ja! Geriebener Gouda

ja! Geriebener Gouda is a popular store-brand grated cheese product sold in German-speaking markets. The brand 'ja!' was established in 1982 by the REWE Group to compete with hard discounters by offering quality staples at low prices.

This specific product is manufactured by Heinrichsthaler Milchwerke GmbH, located in Radeberg, Germany, as indicated by the producer address and the identification mark 'DE SN 009 EG'. While the brand is owned by the REWE Group, the manufacturing is outsourced to specialized regional dairies that meet the group's quality standards. The REWE Group remains a pillar of the European retail market, headquartered in Cologne, and continues to manage 'ja!' as its primary discount private label brand.