Cif Multi-purpose Cream Cleaner

Cif, originally launched in France in 1969 as Jif, is one of the world's most recognized household cleaning brands. It revolutionized the market by introducing a creamy, non-scratch abrasive formula that effectively cleaned tough dirt without damaging delicate surfaces like porcelain or stainless steel.

Today, Cif is a global powerhouse under the Unilever portfolio, sold in over 50 countries under various names, including Jif in some markets and Vim in others. The brand has expanded its product line from the original cream to include sprays, wipes, and specialized floor cleaners. Its manufacturing operations are highly decentralized, with production facilities located in numerous countries across Europe, Asia, and Latin America to serve local markets efficiently.

As of the mid-2020s, the brand remains centrally managed by the British multinational Unilever. Unilever continues to focus on 'cleaner' formulations, moving toward biodegradable ingredients and recycled plastic packaging to align with modern sustainability goals.