Snickers Workwear clothing

Snickers Workwear is a pioneering brand in the professional apparel industry, originally founded in Sweden in 1975 by electrician Matti Viio. Dissatisfied with the existing work clothes of the time, Viio designed his own, leading to the creation of the brand known for its durability and innovative features like the holster pocket.

Today, the brand is owned by the Hultafors Group, which is headquartered in Sweden. While the brand maintains its Swedish heritage and design focus, its manufacturing is distributed across multiple countries to serve a global market. The Hultafors Group itself is a subsidiary of Investment AB Latour, a large Swedish investment company that manages a diverse portfolio of high-quality industrial brands.