Apivita Hand Wash Grapefruit & Propolis

Apivita is a renowned Greek cosmetics brand founded in Athens in 1979 by pharmacists Nikos and Niki Koutsiana. The brand is famous for pioneering natural beauty products that combine bee products, Greek herbs, and pure essential oils. Its manufacturing remains deeply rooted in Greece, where it operates a bioclimatic factory in Markopoulo, Attica, ensuring high standards of sustainability and product integrity.

In 2017, the brand underwent a significant ownership change when the Spanish multi-brand cosmetic group Puig acquired a majority stake. This partnership has allowed Apivita to leverage Puig’s global distribution network while maintaining its core identity and manufacturing base in Greece. Today, the brand is available in dozens of countries worldwide, representing Greek natural beauty innovation on a global stage.