Rhum Charrette Ambré

Rhum Charrette is the iconic rum brand from Réunion Island, a French overseas department. Established in 1972, the brand was created to unify the production of several local distilleries. It has since become the most consumed rum on the island and a significant cultural symbol of Réunionnais heritage. The 'Ambré' (amber) variant is known for its traditional distillation process and aging, which provides its distinct color and aromatic profile.

The brand is owned by Chatel, which is part of the larger French spirits group COFEPP (Compagnie Européenne de Participations Parfumerie), owned by the Cayard family. While the brand is quintessentially from Réunion, its distribution and global ownership are managed through these major French spirits conglomerates, ensuring its presence in mainland France and international markets.