Ben's Original rice (formerly Uncle Ben's)

Ben's Original, formerly known as Uncle Ben's, is one of the world's most recognizable rice brands. It was first introduced to the market in the United States in the 1940s and quickly became a household staple due to its parboiling process which kept the rice fluffy. The brand underwent a significant global rebranding in 2020-2021 to address racial stereotypes associated with its previous name and imagery, transitioning to 'Ben's Original'.

Manufacturing takes place across several global locations to serve different markets. Major production facilities are located in the United States (notably Greenville, Mississippi) and in various European countries like the United Kingdom and Belgium. The brand is owned by Mars, Incorporated, a massive American multinational that controls a wide portfolio of food, confectionery, and pet care products.