FUN Light Classic Lemonade

FUN Light is a highly popular sugar-free beverage brand extensively consumed in the Nordic region. Originally launched in Sweden during the early 1990s by the company Procordia, it was developed as a modern, health-conscious alternative to traditional sugary syrups. The brand's identity is built around the concept of 'the one without sugar,' offering a calorie-free way to flavor water.

Today, the brand is owned by Orkla, a leading Norwegian conglomerate in the consumer goods sector. While the brand has Norwegian ultimate ownership through Orkla ASA, the production for the Swedish market takes place locally at Orkla Foods Sweden's facility in Kumla. The product is known for its wide variety of flavors and its iconic concentrated format, which requires dilution before consumption.