Sainsbury's Taste the Difference Mezzi Rigatoni

Sainsbury's Taste the Difference Mezzi Rigatoni is a premium Italian dry pasta. The 'Taste the Difference' line is the flagship premium private-label brand of J Sainsbury plc, a major British supermarket chain. This specific product is a 'Pasta di Gragnano P.G.I.', which is a protected geographical indication ensuring that the pasta is produced in the Gragnano area near Naples, Italy, using traditional methods such as bronze-die shaping.

While the brand is synonymous with the United Kingdom, the manufacturing is strictly rooted in Italy to maintain the authentic quality associated with the Gragnano designation. Ownership remains with J Sainsbury plc, which has been headquartered in London since its founding in 1869. The brand focuses on sourcing high-quality ingredients with specific provenance, which in this case, involves partnering with specialized Italian pasta manufacturers to produce goods under the Sainsbury's label.