Singer Serenade sewing machine

Singer is one of the most iconic brands in the textile equipment history, founded in 1851 by Isaac Merritt Singer. While the brand originated as a pioneer of American engineering, the modern manufacturing of Singer sewing machines like the Serenade series occurs across a global network. Production facilities are primarily located in Asia, specifically in Vietnam, Taiwan, and China, to support global distribution demands.

Today, the brand is owned by SVP Worldwide, which stands for Singer, Viking, and Pfaff. This group was formed following a series of acquisitions and mergers, bringing together some of the world's most recognized sewing machine brands. SVP Worldwide is headquartered in Nashville, Tennessee, and is currently owned by the private equity firm Platinum Equity, ensuring the brand remains a dominant force in both consumer and professional sewing markets globally.