Jays Potato Chips

Jays is a legacy snack brand with deep roots in the American Midwest, specifically Chicago. Founded in 1927 by Leonard Japp, Sr., the brand was originally named Mrs. Japp's Potato Chips but was renamed to Jays in 1941 to avoid negative connotations during World War II. It became a regional staple, known for its distinct flavor and yellow packaging.

Today, the brand is part of a larger global snacking portfolio. After several acquisitions, including a period under Snyder's-Lance, it is now owned by Campbell Soup Company. This acquisition has integrated Jays into a massive distribution network, ensuring the brand maintains its presence as a nostalgic favorite while benefiting from global supply chain efficiencies. Manufacturing primarily occurs in various facilities across the United States to serve regional markets.