Arena Sports Bag

Arena is a premier global brand specializing in swimwear and equipment, founded in 1973 by Horst Dassler, the son of the Adidas founder. The brand quickly became synonymous with competitive swimming, gaining fame through high-performance gear worn by Olympic athletes.

While the brand has its roots in Germany and was long headquartered in France, it is currently based in Italy. Manufacturing of their products, ranging from technical swimsuits to sports bags like the one pictured, takes place across a global supply chain including facilities in Asia and Europe to maintain their high standards of professional athletic gear. Ownership has transitioned through various investment groups over the decades, solidifying its position as a pillar of the water sports industry.