Pasta Dentífrica Couto (Couto Toothpaste)

Couto Toothpaste, originally known as Pasta Medicinal Couto, is one of Portugal's most iconic and historic personal care products. It was created in 1932 by Alberto Ferreira do Couto in Porto, designed to prevent dental decay and gum irritation. The product remains famous for its distinctive retro design and its formula, which is free of fluoride and parabens. Since its inception, the product has been closely tied to Portuguese culture and continues to be appreciated for its therapeutic properties and traditional manufacturing process.

The brand remains under family stewardship and is currently owned by the descendants of the founder. Production takes place entirely in Portugal, specifically in Vila Nova de Gaia. The brand has successfully transitioned from a medicinal pharmacy staple to a global cult-favorite grooming product, maintaining its classic identity while expanding its presence in specialized international markets.