Fresh & Clean liquid soap

Fresh & Clean is an iconic Italian brand established in the early 1970s, recognized as a pioneer in the liquid soap movement in Italy. The brand gained immense popularity with its distinctive 'drop' logo and focused on providing hygiene products that combine effectiveness with a variety of pleasant fragrances. It has historically positioned itself as a family-friendly brand, emphasizing cleanliness and skin care.

The manufacturing occurs primarily in Italy, specifically at the production facilities of its parent company. Since 1990, the brand has been part of the Sodalco group, which was later acquired by Sodalis Group. As of 2026, the brand remains a cornerstone of the Sodalis Group portfolio, continuing to innovate in sustainable packaging, such as the refill pouches ('ecoricarica') that reduce plastic consumption significantly compared to standard bottles.