Owala FreeSip water bottle

Owala is a modern hydration brand that gained viral popularity for its innovative design and vibrant aesthetics. Launched in 2020, the brand is best known for its patented FreeSip lid, which allows users to choose between sipping through a built-in straw or swigging through a wide-mouth opening. This dual-functionality, combined with its triple-layer insulation and leak-proof design, earned it a spot on Time's Best Inventions list.

While the brand is headquartered in the United States and manages all of its product development and design from Utah, the physical manufacturing of its stainless steel and plastic bottles is primarily concentrated in China. This utilizes specialized manufacturing hubs like Yongkang, which are equipped for the complex vacuum brazing and overmolding processes required for high-performance insulated drinkware.

Owala serves as a key brand within the Trove Brands portfolio. Under the leadership of the Sorensen family, the brand was strategically positioned as a lifestyle-oriented alternative to traditional fitness bottles, successfully leveraging social media trends and retail partnerships to become one of the fastest-growing names in the reusable bottle market.