Zespri Green Kiwifruit

Zespri is the world's leading marketer of kiwifruit, originating from New Zealand. The brand was established in 1997 as a co-operative of kiwifruit growers. While the brand is synonymous with New Zealand horticulture, Zespri employs a global sourcing strategy to ensure year-round availability for consumers.

The specific product shown in the image is a Zespri Green kiwifruit grown in Italy. Zespri partners with local growers in various Northern Hemisphere countries, including Italy, France, and Greece, to supply fruit during the New Zealand off-season. This allows the brand to maintain a consistent presence in global markets regardless of the time of year.

The Zespri brand remains a cooperative owned by past and present kiwifruit growers in New Zealand. It is managed by Zespri Group Limited, which serves as the exclusive exporter of New Zealand-grown kiwifruit (outside of Australia) and manages the licensing and distribution of its varieties worldwide.