Tilda Boil in Bag Pure Basmati Rice

Tilda is a prominent British food brand that has become a household name synonymous with high-quality Basmati rice. Founded in London over 50 years ago, the brand was initially established to serve the Asian community in the UK, eventually expanding its reach globally as a premium staple. The rice is traditionally sourced from the foothills of the Himalayas in Northern India and Pakistan, where the specific climatic conditions produce the unique aroma and long grains associated with authentic Basmati.

Once harvested, the raw grains are transported to the United Kingdom, specifically to Tilda's processing facilities in Rainham, Essex. There, the rice undergoes meticulous cleaning, milling, and packaging. Today, the brand is owned by Ebro Foods, a global leader in the rice and pasta sectors, which acquired Tilda to strengthen its presence in the premium rice market. This ownership transition has allowed Tilda to leverage a massive global distribution network while maintaining its British heritage and commitment to sourcing quality Himalayan grains.