Mulino Bianco Baiocchi Biscuits

Baiocchi are a renowned type of sandwich biscuit consisting of two shortbread discs filled with a hazelnut and cocoa cream. They are one of the most iconic products of the Mulino Bianco brand, which was founded in 1974 by the Italian company Barilla. The brand was created as a strategic move to broaden Barilla's product range beyond pasta into the breakfast and snack markets, focusing on a rustic and traditional Italian farmhouse theme.

The biscuits are primarily manufactured in Italy, specifically at specialized bakery plants such as the one in Castiglione delle Stiviere. The brand remains under the ownership of Barilla Group, a family-owned multinational firm based in Parma, Italy. Barilla has maintained consistent stewardship of the brand since its inception, positioning Mulino Bianco as a market leader in the Italian bakery sector while expanding its availability across Europe and other international markets.