FUEL10K Super Berry Granola

FUEL10K Super Berry Granola is a protein-boosted breakfast cereal designed for active consumers. The brand was originally founded in the United Kingdom in 2012 by Barney Mauleverer under the name 'Fuel' before rebranding to FUEL10K to emphasize the '10,000-hour' rule for mastery.

Initially built as a challenger brand in the morning goods category, FUEL10K gained significant retail traction across the UK. In late 2023, the brand was acquired by the Premier Foods Group, one of the UK's largest food producers. While the brand is quintessentially British in origin and manufacturing, it now operates under a large corporate umbrella that manages multiple iconic grocery brands. Manufacturing primarily takes place within British facilities to maintain consistent quality for its domestic and international distribution channels.