ROUVY indoor cycling app

ROUVY is a prominent realistic indoor cycling application that offers cyclists an immersive training experience through augmented reality and high-definition video of real-world routes. Developed in the Czech Republic, the platform leverages the country's growing reputation as a hub for software development and sports technology.

Originally founded by brothers Petr and Jiří Samek, the brand was initially developed under the company VirtualTraining s.r.o. In 2021, the brand entered a new phase of growth when it was acquired by Pale Fire Capital, an investment group focused on technology and sustainable e-commerce. This acquisition has allowed ROUVY to expand its global reach and continue innovating in the competitive digital fitness market, maintaining its headquarters and core development in Vimperk and Prague.