Budget Apple Nectar

Budget Apple Nectar is a private label product developed for the Danish retail market. The 'Budget' brand is a discount range owned by Salling Group, Denmark's largest retailer, designed to provide everyday essentials at competitive prices.

The nectar is produced from apple concentrate, which is typically sourced from various fruit processing facilities across Europe or internationally, depending on seasonal availability and cost-efficiency. While the brand is strictly Danish, the manufacturing and sourcing of the fruit concentrate often involve multiple countries to maintain the low price point characteristic of the Budget line.

Salling Group, based in Brabrand, Denmark, manages the entire lifecycle of the brand. As the ultimate owner, Salling Group operates well-known chains such as Netto, Føtex, and Bilka, where Budget products are exclusively distributed. The group is owned by the Salling Foundations, ensuring that a portion of the profits is reinvested into Danish society.