Pama Grødris

Pama Grødris is a staple in Danish households, widely recognized as the essential ingredient for the traditional Danish rice pudding known as 'risengrød'. The brand has a deep cultural history in Denmark, dating back several decades as the go-to brand for porridge rice. While the brand is synonymous with Danish culinary tradition, the product itself—short-grain rice—is typically cultivated in rice-growing regions like Northern Italy, where conditions are ideal for this specific grain type.

Originally launched by Danish companies, the brand's ownership has changed hands through major corporate acquisitions. For many years, it was under the Quaker Oats umbrella (Pama actually stands for PAstificio MAgrini). Today, Pama is owned by Orkla, a leading Norwegian conglomerate that specializes in consumer goods across the Nordics. Orkla manages the brand through its Danish subsidiary, ensuring it remains a central part of the Danish food landscape while leveraging international sourcing for the raw rice.