La Vache qui rit with CHEDDAR cheese slices

La Vache qui rit, globally recognized as 'The Laughing Cow', is an iconic brand of processed cheese products. Originally created in France in 1921 by Léon Bel, it was the first processed cheese to be patented in the country. The brand is famous for its distinctive red cow illustration and its foil-wrapped portions or individually wrapped slices like the cheddar-flavored version shown.

Manufacturing takes place across approximately 15 countries globally to serve local markets, including major facilities in France, Poland, Morocco, and the United States. The brand is owned by the Bel Group (Groupe Bel), a multinational cheese specialist headquartered in Suresnes, France. The Bel Group remains primarily owned by the founding Bel-Fievet family through their holding company, Unibel.