ASOS Fashion and Apparel

ASOS, which originally stood for 'As Seen On Screen', was founded in 2000 in London, United Kingdom. The brand initially gained popularity by selling replicas of clothes worn by celebrities in movies and television shows, but it quickly transitioned into a major global online fashion destination producing its own in-house labels alongside established third-party brands.

Today, ASOS products are manufactured in a wide variety of countries to support its global supply chain, with significant production hubs in Turkey, China, India, and various European nations. The brand emphasizes a 'fast-fashion' model, frequently updating its catalog with thousands of new items to meet changing trends.

The brand remains headquartered in London and is owned by ASOS PLC, a publicly traded company on the London Stock Exchange. In recent years, the company has expanded its portfolio significantly, notably acquiring several iconic brands such as Topshop, Topman, and Miss Selferidge, cementing its position as a powerhouse in the digital retail space. As of the current market landscape, it operates as an independent public entity with a global reach across over 200 markets.