Wrangler Denim and Apparel

Wrangler is an iconic American brand known globally for its durable denim and western-inspired lifestyle apparel. Originally born out of a desire for high-quality workwear, it has evolved into a cornerstone of global fashion, particularly within the 'western' and casual wear segments. While its heritage is deeply rooted in the United States, its manufacturing footprint is now truly global to satisfy international demand.

Today, Wrangler products are produced in various countries including Mexico, Nicaragua, Bangladesh, Vietnam, and China. This diverse supply chain allows the brand to maintain its competitive edge while adhering to the technical specifications that have made its jeans a favorite for rodeo performers and everyday consumers alike.

Ownership of Wrangler has transitioned through significant corporate restructuring in recent years. After being a major part of the VF Corporation portfolio for decades, the brand was spun off into an independent, publicly traded company named Kontoor Brands, Inc. in 2019. This move allowed Wrangler to focus on its specific market strengths and long-term growth as a standalone entity based in North Carolina.