Rexona Men Cobalt Dry roll-on deodorant

Rexona is one of the world's most recognized brand of antiperspirant and deodorant. The brand originated in Australia in 1908, founded by pharmacist Alice Sheffer and her husband S.F. Sheffer. It was initially marketed as a medicinal ointment before evolving into a personal care brand.

Today, Rexona is owned by the British multinational Unilever. Due to its global presence, the product is manufactured in multiple locations worldwide, including major facilities in regions like Europe, Southeast Asia, and South America to serve regional markets. Depending on where you are, the brand might be known under different names: Sure in the UK and Ireland, Degree in the USA and Canada, and Shield in South Africa.

Unilever continues to invest in the brand's sustainable initiatives, such as the 'Recycle Me' packaging displayed on the retail shelving in the image, which emphasizes reduced plastic usage and recyclability.