Carter's baby and children's apparel

Carter's is the leading brand of baby and children's clothing in the United States, known for its high-quality fabrics and parent-friendly designs. Founded in the late 19th century, the brand has evolved from handmade garments to a global powerhouse in the infant apparel sector, capturing a significant portion of the market through its namesake brand and various sub-brands like OshKosh B'gosh.

While the brand is deeply rooted in American retail history, its manufacturing operations are globalized to maintain scale and affordability. Most Carter's products are manufactured in countries such as Cambodia, Vietnam, Bangladesh, and China, following strict international quality standards. This global supply chain allows the company to distribute millions of units annually across various retail channels including its own stores, wholesale partners, and e-commerce platforms.

Today, the brand operates under the corporate umbrella of Carter's, Inc., a publicly traded company headquartered in Atlanta, Georgia. The corporation remains the ultimate owner of the brand, continuing its legacy of providing essential clothing for newborns through young children worldwide. The company's strategic acquisitions and vertical integration have solidified its position as a dominant force in the global children's fashion industry.