The King Original 100's cigarettes

The King is a prominent tobacco brand with a heritage dating back to 1947. Originally established in Bulgaria, it has grown from a regional specialty into an international brand known for its distinctive red and white packaging and crown logo. The product captured in the image features Croatian health warnings, indicating its distribution within the Balkan market.

The brand is manufactured and owned by Bulgartabac Holding, which has historically been the leading tobacco producer in Bulgaria. Over the decades, the company has modernized its production facilities and expanded its portfolio to compete on a global scale. Today, The King remains one of their flagship international brands, offered in various formats including King Size and 100's, maintaining its historical roots while operating under the umbrella of a major regional tobacco conglomerate.