Bubu Lubo chocolate bar

Bubu Lubu is a classic Mexican confectionery product consisting of a strawberry-flavored jelly and marshmallow center coated in chocolate. Originally created by Ricolino, a prominent Mexican brand under the Bimbo Group, it has become a staple of Mexican candy culture.

In 2022, a major shift in ownership occurred when Mondelēz International completed the acquisition of Ricolino from Grupo Bimbo. Today, Bubu Lubu is manufactured primarily in Mexico and is owned by the global snacking giant Mondelēz International, which manages the brand through its Mondelēz México subsidiary.