The Vegetarian Butcher Plant-Based Patties

The Vegetarian Butcher is a renowned brand specializing in plant-based meat substitutes, founded by Jaap Korteweg in the Netherlands in 2010. Korteweg, a ninth-generation farmer, aimed to create products that mimic the taste and texture of meat without using animals. The brand gained significant popularity for its innovative approach to food technology and was eventually acquired by the multinational giant Unilever in December 2018 to bolster their plant-based portfolio.

Today, the products are distributed globally, with manufacturing taking place across various facilities in Europe and beyond. While the brand remains rooted in its Dutch heritage and original mission of 'sacrificing nothing' in terms of flavor while shifting to a plant-based diet, it now benefits from Unilever's extensive global supply chain and distribution networks. In Germany and Austria, the brand is specifically managed through Unilever's regional subsidiaries, ensuring local market accessibility and compliance.