Campari Bitter Liqueur

Campari is a globally recognized Italian aperitif, famous for its vibrant red color and distinctive bittersweet flavor profile. The secret recipe, which remains unchanged since its creation, infusion of herbs, aromatic plants, and fruit in alcohol and water. It is a cornerstone of classic cocktails like the Negroni and Americano.

Originally invented in 1860 by Gaspare Campari in Novara, Italy, the brand has grown from a local specialty into a massive international symbol of Italian style. Today, the brand is owned by the Campari Group (Davide Campari-Milano N.V.), which has evolved from a single-brand company into the sixth-largest player worldwide in the premium spirits industry. While production is heavily centered in Italy, the group operates manufacturing plants across several continents to supply its global market.