Royal Club Bitter Lemon

Royal Club is a classic Dutch soft drink brand with a long history dating back to 1939. Originally known for its introduction of tonic and ginger ale to the Dutch market, it has positioned itself as 'The Original' choice for adult soft drinks. The Bitter Lemon variant is one of its most iconic offerings, characterized by its sharp, refreshing citrus profile.

The brand was originally created by the Taminiau family in Elst, Netherlands. Over the decades, it became a household name across the Benelux region. Today, the brand is owned and produced by Vrumona, a major Dutch beverage manufacturer. Vrumona itself is a prominent subsidiary of the global brewing giant Heineken N.V., ensuring that Royal Club remains a staple in both retail and hospitality sectors across Europe.